My mission with #TheLupusGrindNeverStops campaign is to help raise awareness of Lupus, increase awareness to improve early diagnosis and present its impact on people living with Lupus. By increasing awareness, we can help de-stigmatize Lupus, enhance empathy for people living with this chronic illness and strengthen the Lupus community by showing those living with Lupus that they are not alone.
The campaign is mostly targeted towards young minority women, who are most impacted by Lupus. By raising awareness, diagnosis and treatment can be sought for those who are at an increased risk of being diagnosed and those who have symptoms. The campaign, as of right now, includes blog entries and social media activities.